TAILOR-MADE STUDIES

Micromobility studies that turn your data into decisions

Qualitative, quantitative, data-driven or prospective: our tailor-made studies are based on 10 years of proprietary data and a unique field knowledge of the ecosystem of new mobilities.
We build with you the methodology best suited to your problem.

Let’s discuss your project

Bet on tailor-made

Some situations often require specific answers that cannot be found in an offer catalog.

With more than 20 years of experience in the analysis and collection of information, Smart Mobility Lab supports you in defining the best approach and methodology to meet your requests and issues.

The proposed data do not fully correspond to your current needs? Do you want to directly question users or key players in the new mobility sector? Our team will accompany you to carry out qualitative and quantitative studies that will meet your expectations.

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our expert

Develop tailor-made studies to analyze your market and anticipate changes in mobility

The mobility market is undergoing rapid transformations, driven by the emergence of new vehicles, uses and models.

As a player in this market, you must anticipate these developments and understand the dynamics at work.

Our tailor-made studies are based on structured data and in-depth market analyses to inform your decisions.

Data-driven studies
adapted to your challenges

Your need

Recommended study type

Indicative period

Understanding the uses of a device or territory

Qualitative study (focus groups / interviews)

4-8 weeks

Measure attitudes or validate a hypothesis

Quantitative study (representative panel)

3-6 weeks

Follow the evolution of a market over time

Data device / longitudinal panel

On subscription

Get numbers for a press release

Omnibus study (3-5 questions)

2-3 weeks

Anticipate changes at 5 or 10 years

Prospective study + forecast

6-10 weeks

Cross-reference the field, data, and modeling

Custom-made mixed study

On quotation

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our team

A data platform at the service of your studies and market analyses

We are implementing data systems to obtain a structured and actionable view of the markets:

analysis of mobility dynamics
understanding of uses
assessment of the impacts of policies and transformations

Our studies are based on multiple sources and consolidated data from our proprietary tools and datasets.

This type of service is carried out in 2 key steps:

THE COLLECTION OF MOBILITY DATA: THE BASIS FOR OUR ANALYSES WORKS.

We collect data from different sources:

Constitution of community panels by mode of travel composed of several hundred participants
Hybridization of data from quantitative questionnaires, GPS trackers, Smart Sensors, calculations of usage impact data, consideration of the life cycles of the different modes of transport concerned…

DATA ANALYSIS : from raw data to data visualization

We take care to source, make reliable, exploit and hybridize the data collected. We develop data visualization platforms adapted to your associated mobility projects. Our analyzes accessible via personalized dashboard, personalized reports and/or infographics make it possible to reliably and recurringly measure the mobility studied (Ex: Identify uses, understand modal journeys and modal shifts, calculate the energy savings made, etc. .).

PRACTICAL CASE: CREATION OF THE MICROMOBILITY DATA OBSERVATORY CO-PILOTED BY SMART MOBILITY LAB AND OPINION WAY

First experiment conducted in Europe that provides unprecedented data on the use of personal micromobility devices

Methodological device:

Constitution and management of a panel of 650 owners of electric scooters and gyroroues over a period of 2 years in the 13 French metropolitan regions.
Recruitment of participants + Processing of monthly monitoring questionnaires which make it possible to understand the daily mobility of panelists (commuting journeys, schedules, motivations, incidents or accidents, etc.) + Processing of travel data collected using a GPS tracker associated with the respondent’s micromobility device.

Discover the results

Business,People,Meeting,At,Office,And,Use,Post,It,Notes

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of your project

Qualitative studies: understanding practices and removing obstacles to adoption

Our qualitative studies complement our data analyses in order to provide a detailed understanding of uses.

In terms of qualitative studies there are different methodologies.

Focus groups, individual interviews or field observations: our qualitative studies reveal the real motivations, barriers to use and unexpressed expectations of users of new forms of mobility.

Each study is led by a psychosociologist who is an expert in soft mobility.

Smart Mobility Lab confronted us with user vision. The focus groups directly influenced the technical design of our Plume Allure—deck lengthening, service offering.
Today we are proud of the result.

FABRICE FURLAN – Founder and CEO of PLUME

Device: 3 focus groups of electric scooter users

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of your project

Prospective studies: anticipate disruptions, structure your vision at 5 years

The new mobility market is evolving faster than most business strategies.
Our prospective studies combine historical data, forecast models and projective methods to give you an edge over regulatory, technological and usage transformations.

PRACTICAL CASE: “THE DOMESTIC ECONOMY OF THE AUTONOMOUS VEHICLE BY 2040”

This study illustrates our methodological approach, applied today to new segments in structuring (notably L6e / L7e).

Evaluation of the financial thresholds from which the French will be ready to abandon their vehicle to change mobility system and switch to autonomous vehicles.

Methodological device:

In-depth individual interviews of 1h30 face to face (integration of projective tests)
2 focus groups of 2h30 (to facilitate the projection in future trips and the logic of use of the autonomous car)
Quantitative study with a representative sample of 1000 French people aged 18 and over

Survey,Form,With,Negative,Feedback.,Selective,Focus.

Let’s talk about
your project

Quantitative studies: measure, validate, convince with solid figures

Face to face, telephone or internet: our quantitative studies make it possible to validate hypotheses,
measure purchase intentions or size a market.

We design the questionnaire, manage the collection and deliver the analysis—ready to be integrated into your presentations and communications.

PRACTICAL CASE: SURVEY OF 5,000 USERS OF PUBLIC SPACES

Identification of risks and types of accidents with users of public spaces (users of electric scooters, motorists, motorized two-wheelers, cyclists, etc.).

Methodological device:

8 focus groups of 3 hours (4 groups of electric scooter users / 4 groups of other users of the public space)
1 quantitative survey carried out with a panel of 5,000 French users of public spaces (including 1,000 people who witnessed or suffered an accident on an electric scooter)
20 interviews with victims of PLEV accidents (Member of the APACAUVI Association).

Action of safety officer is writing on safety checklist document

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your project

Omnibus study: exclusive figures in 2 to 3 weeks to speak up

In terms of communication, it is important to provide your audiences with reliable and relevant information.

Every month, SML interviews 1,000 representative French people about new forms of mobility.
Add 3 to 5 specific questions to your agenda and receive the analysis in 2 to 3 weeks—ideal for creating a press release, a speech or a strategic file.

PRACTICAL CASE: “MEASUREMENT OF FRENCH PEOPLE’S PURCHASE INTENTIONS FOR AN ELECTRIC SCOOTER (DURING THE 2021 HOLIDAYS)” (OCTOBER 2021)

Obtaining key figures concerning the purchase intentions of electric scooters by the French + Integration of key figures in a press release, with a view to a speech by the Federation of micro-mobility professionals.

Methodological device: